Hello Mynglers,

On Thursday the 5th of the November, Myngle took part in the Accenture Innovation Seminar, where the most innovative leaders from the Media, Communications and High Tech industry active in the Netherlands, were recognized and awarded!

As Myngle was last year’s winner of the main Innovation Award 2008, it was great to be back and meet again with the wonderful people of Accenture. So many interesting concepts and ideas, it was an inspiring day! The 5 finalists made a short  presentation that had to convey the essence of the company and its innovative nature. In the end, the ‘Blue Tulip’ award for ‘best innovative concept’ in the media and communication industry was handed to Layar!

Layar is a free application on your mobile phone which shows what is around you by displaying real time digital information on top of reality through the camera of your mobile phone.

Have a look at their 3 minute pitch and it will become clear how this augmented reality could change how we see a city like Amsterdam !

The other concept we found really inspiring was: Intivation Sunboost they enable 1.6 billion power challenged people worldwide to use a phone without electricity in an environment friendly way.

Our warmest congratulations to Layar and to all the winners of the other categories!

Marina

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