Hi,

The Myngle concept was not only based on an idea. Yes, the idea was there first but then research was needed to understand the market and the possibilities.

Let us share some of the figures which resulted out of our surveys and research.

 

Market for second language learning:

Ranking of languages1:

Mandarin: 1.052 Mil.; English: 508 Mil.; Hindi: 487 Mil.; Spanish: 417 Mil.; Russian: 277 Mil.; Bengali 211 Mil.; Portuguese 191 Mil.; German 128 Mil.; French 128 Mil.; Japanese 126 Mil.

Foreign language acquisition: number of people learning English is likely to peak at around 2 billion in the next 10 to 15 years, with a significant increase coming from Chinese undergraduates.

Myngle can play an extra important role in some key languages with high or rapidly growing demand, but with a shortage of local supply of native teachers.

• English for Chinese students: 250 million learners are currently in China, increasing of 20 million per year, with a need for 1 million English teachers
• Mandarin Worldwide: currently estimated around 30 million learners, plan to increase it to 100 million by 2010; 4-5 million teachers will be required by 2010 (hanban and chinese authorities estimate)
• Spanish: US & Brazil, rapidly growing and challenging English in some parts of US
• Arabic, Hindi, Russian, Farsi

The 2007 Sloan Survey of Online Learning in the US says:

• 1 in 5 higher education students is now taking at least one class online.
• In the fall of 2006, 3,5 million students were taking online courses.
• There is a 9.7 percent annual growth rate for online enrolments from 2005-06

Myngle’s survey about learning foreign languages (2006; N=200)

• 40% of the learners stated that they would consider live private tutoring via the Internet;
• 26% would consider it if additional to other methods
• 34% answered no to internet live lessons; however, they are open to use it if:
  living in a place without good teachers (79%),for recovering lessons (72%)
  for tutoring (65%),if flexible in time (60%); when travelling (60%)
• While by far the most important language capabilities are considered speaking and listening ability (80% declared these are very or extremely important), 47% stated that they didn’t practice or didn’t have sufficient chances of practicing conversational skills when studying a language

Myngle’s demo lessons for online teaching (Q2- 2007; N= 25):

• 62% of test students found the system of giving lessons via whiteboard and VOIP easy or very easy.
• Only 7% found it difficult to use but none found it very difficult.
• 88% were satisfied or very satisfied
• 58% stated intention to use it (they would use it or probably use it)

1 Including second language use. Source: British Council ‘English Next’, David Graddol

 

This entry was posted on Thursday, August 21st, 2008 at 4:54 am and is filed under Market data, Myngle News. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site. Your comments will appear immediately, but I reserve the right to delete innapropriate comments.